Gulf Roc. Identity for Industrial Consulting
Gulf Roc is a new name in industrial consulting. An international company with offices in Dubai and Shanghai, it provides consulting services, including equipment selection and supply, development, and issuance of technical documentation recommendations. The team boasts deep expertise and extensive experience in successfully implementing large investment projects in the metallurgy sector.
We have helped the new brand establish the image of a modern international company in the manufacturing technology industry and position itself as a reliable business partner.
Gulf Roc is a new name in industrial consulting. An international company with offices in Dubai and Shanghai, it provides consulting services, including equipment selection and supply, development, and issuance of technical documentation recommendations. The team boasts deep expertise and extensive experience in successfully implementing large investment projects in the metallurgy sector.
We have helped the new brand establish the image of a modern international company in the manufacturing technology industry and position itself as a reliable business partner.
The key graphic metaphor of the identity revolves around connecting links, symbolizing the bond between the company, its clients and the successful execution of projects. This concept is manifested in the lettering of the logo and in the design of the corporate emblem.
The utilization of a minimalistic set of graphic elements and concise TT Norms Pro typography underscores the brand's rational and confident character. Optimal combination of these brand constants enables effective utilization within the identity and brand book, facilitating seamless integration across various applications.
The color palette consists of two primary brand colors, embodying a strong connection with the brand and enhancing its overall recognizability. The vibrancy of the energetic and bold orange hue is tempered and balanced by a dark graphite shade, creating a compelling, understated yet emotionally resonant tone across all communications.
The visual identity is actively employed by the company, aiding in the creation of the desired image and ensuring its consistency across various communication channels, from merchandise to landing pages.
